Over the past 13 years I’ve focused on the key areas of user experience and
product development. This is underpinned by a strong and proven background in
process, data insights and people leadership.
Senior, 10 years
Expert, 10+ years | Usability | Web design | Content | Optimisation
6+ years | Forming and raising maturity of BA practices
Senior 6+ years | Form and raise maturity of UX centre of excellence, strategy to support 6 businesses across organisation
Expert, 10 years | Content Marketing strategy | Technical SEO
Advanced, 10 years |Qual & Quant Analysis| Implementing and institutionalising Customer Measures
Technical Skills:
Other Interests:
Since a child of the early 80s I’ve been fascinated with technology. From teaching myself DOS commands in 1987 to creating a reverse search for the NZ White Pages and selling it to an organisation – I aimed to stay in the field.
-Systems analysis & design
-Usability & design
– Coding, architecture & database
Feel free to contact me to chat in more detail.
I was presented with the opportunity to solve a problem using a Soul Machines Digital Human. Critical to success was finding the right application for this technology. After several workshops & refinements with keen students we landed on a value proposition of “make learning about energy more fun”.
I led the strategic fit, target audience and brain design initiatives using Human Centered Design Principles like personality spectrum and emotion matrix. The recruitment of a group of keen students helps us trial, fail, refine and ultimately succeed.
An unexpected learning was gaining understanding on what a “New Energy Future” looked like to these kids. We quickly discovered kids are much more aspirational on future vision than the business. Kids think hover-boards and teleportation is the future and solar and battery is current state. A refreshing and confronting thing for the business to hear from our future customers
At the time of writing this ‘Will’ is still the only male digital human, why? There’s a lack of male role models in schools today. Yes there were some tough conversations when we tried to balance diversity and real world target audience applications.
Ensuring alignment to group strategy | Get the basic foundations right before attempting to scale
Design Sprint to rapid prototype EV charging solution. Included in depth customer testing, collaboration with architecture and Dev (hardware and software).
Role: UX lead & Sprint lead
I pulled on some sleeper skills and filmed the video on an iPhone for a different way to communicate to our CEO.
Lead the organisation to agree on the guiding light for products and services. Principles like ‘transparency’ came from customer interviews / desire.
Now in its 3rd iteration, this clip discusses the CX side of ouatge platforms
Role: UX and HCD lead, Co-developed Accessiblity Tick with Access Advisors
2019 Diversability award winner
I’m open to chatting about new and challenging opportunities. Feel free to contact me anytime.
