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Hello, I'm
Hayden Poole


My Skills

Skills I've developed up along the way...

Over the past 13 years I’ve focused on the key areas of user experience and
product development. This is underpinned by a strong and proven background in
process, data insights and people leadership.

Leadership and coaching

Senior, 10 years

Digital expertise

Expert, 10+ years | Usability | Web design | Content | Optimisation

Business / Process Improvement

6+ years | Forming and raising maturity of BA practices

Customer Experience Strategy

Senior 6+ years | Form and raise maturity of UX centre of excellence, strategy to support 6 businesses across organisation

Usability & Optimisation

Expert, 10 years | Content Marketing strategy | Technical SEO

Data Insights

Advanced, 10 years |Qual & Quant Analysis| Implementing and institutionalising Customer Measures


Technical Skills:

  • Workshop Facilitation
  • Product Development
  • Process, Blueprint & Journey Mapping
  • Advanced: Qualtrics, Google, Data Studio
  • Design, process & content frameworks
  • Design fundamentals
  • SEO / SEM – Advanced

Other Interests:

  • Kite Surfing
  • Fishing (borderline obsession) Winner 2010 Cook island Fishing Comp
  • Trail Running (Broke my foot last year so a little slower now)
  • Taking my two boys on “missons”


Just My Education

Since a child of the early 80s I’ve been fascinated with technology. From teaching myself DOS commands in 1987 to creating a reverse search for the NZ White Pages and selling it to an organisation – I aimed to stay in the field.


Bachelor of Information Systems

Provided the foundation and fundamentals to work with and challenge business leaders, designers, coders and architects.

-Systems analysis & design

-Usability & design

– Coding, architecture & database

Elizabeth England


Four month week intensive training programme alongside other senior managers to further develop leadership capability. Led by business development consultant – Elizabeth England.
Yellow Belt

Six Sigma

Although I’m not new to process improvement, this certification helped to standardise definitions, align and instill a continuous improvement mindset across my teams.
Google Analytics


An important part of my platform optimisation and customer insight toolkit. Gained a deep understanding of Google Analytics & Data Studio enabling persona and customer actionable insight leadership.


Here's a small taste of some interesting initiatives I've led

Feel free to contact me to chat in more detail.


I’m open to chatting about new and challenging opportunities. Feel free to contact me anytime.

  • Name: Hayden Poole
  • Email: hayden.poolenz@gmail.com
  • Phone: +64 21 272 1982
  • Date of birth: December 1982
  • Address: Howick | Auckland
  • Nationality: New Zealand
Hayden Poole Signature

Hayden Poole

Customer Insights & Data.